Yxlucky · Overseas advertising services

Media buying

Choose platforms that serve your business goals.

Yxlucky manages ads across six major overseas platforms, planning the mix around audiences, markets, assets and customer destinations. Other platforms can be discussed for specific needs.

From preparation to reporting

What does managed advertising include?

Combine work according to your needs; quantities, cadence and deliverables are confirmed in the agreement.

01

Acquisition strategy & measurement

Start with the product, market, sales cycle and acquisition costs to prioritize follows, community joins, inquiries or leads. Define channel roles, budget limits and handoff paths in a requirements brief and initial test plan. Align qualification, reachability and deduplication criteria so advertising and sales work toward the same goal.

02

Market research & audience planning

Review local language, customer concerns, competitors and service coverage to understand why people click and inquire. Plan countries, languages, audiences and destinations separately, with market priorities and content directions. Location targeting relies on platform signals and is not exact nationality filtering.

03

Account review & campaign setup

Review account structure, permissions, billing and tracking for duplicate settings, mixed goals and launch gaps. Build campaigns around markets, goals and tests, with clear naming, budgets and asset responsibilities. Deliver the structure and launch checklist so execution and spending are traceable.

04

Creative planning & iteration

Turn product benefits, real scenarios and customer questions into scripts, headlines, visuals and calls to action adapted to each placement. Link creative versions with lead feedback to decide what stays or changes. Clients supply accurate information and rights; production, editing, translation and revisions are agreed before launch.

05

Conversion tracking & lead quality

Define the path from page arrival and direct message to qualified inquiry, booking or sale, with sources, reporting periods and deduplication rules. Check events, forms and support records for duplicates and gaps. Confirm access and technical scope; supplement untraceable cross-app actions with business records and explain discrepancies.

06

Landing pages & customer handoff

Connect ad promises with pages, contact entries and support content. Check loading, mobile use and cross-app redirects. Plan contact instructions, opening questions and handoffs for WhatsApp, Telegram, LINE, KakaoTalk, Zalo and Messenger, with practical recommendations that help support understand customer needs.

07

Controlled testing & decisions

Turn broad questions into testable hypotheses, such as which opening brings relevant inquiries or which page reduces drop-off. Define variables, versions, budgets and metrics. Consider sample size and conversion delay, then deliver findings and next actions so each cycle builds useful knowledge.

08

Budget pacing & bid management

Track spend, qualified-inquiry cost and lead quality. Distinguish market changes, creative fatigue and handoff problems before adjusting investment. Manage bids and expansion around conversion data, the business cycle and support capacity. Keep change logs and follow agreed budget and incident procedures.

09

Remarketing & consideration

Provide follow-up content for people who visited, engaged or inquired, reflecting their research, comparison or decision stage. Add product details, answers and service information. Review frequency and customer status to reduce duplication. Implement with suitable permissions, audiences and platform conditions, documenting the audience logic and content plan.

10

Campaign reporting & monthly collaboration

Explain where spend went, what demand it produced, what changed and what happens next. Deliver data summaries, creative findings, activity logs and tasks, informed by qualification, booking and sales feedback. Monthly agreements define scope and collaboration cadence, with management, media and extra production fees separated.

The next step starts with your acquisition goals.

Contact an advisor directly with your countries, lead categories, customer channels and budget direction.